Sell a Franchise Business
How to sell and market your franchise is the key to growing your
business. At “HowToFranchise.org” we will you help
formulate a plan of getting your concept in the hand of entrepreneurs
that may be interested in your concept. Once you have decided to start a franchise you will want to know how to sell it.
Portals to Adventure
One of the ways to get great
exposure for your new franchise concept is using portal advertisements.
There are many portal sites including Franchise Gator, Business Franchise
World, Franchise Opportunities, Coffee Franchise Reviews and Red
Hot Franchises, to name a few.
There are many lead portals you can use for
a fee, usually $15 to $50 a lead, depending on how specific the lead
is. These leads come with pertinent information about a prospective
franchisee such as their location preference, funds for investment,
and prior career experience.
You may also run targeted ads in trade
specific magazines. This is a great source for targeting your advertising
dollars. Your can run ads in local newspapers, where you want to
sell your franchise. These run anywhere from $50 to $100+ per Sunday
insertion. Note; run only on Sunday. There are also some free sources
of ad placement.
One of the best ways of selling a franchise idea is referrals. Referrals
are a terrific way of helping to build your business. Many people
that love your concept may actually tell others about the opportunity.
Paying a referral fee to your existing franchisees is also a great way to promote your business.
This way they will not see telling others about the business as just
competition. And last, but not least, there are those people that
see your business and will ask about a franchise. Get their number
and follow up.
You are the best person to sell your franchises. You
have the most knowledge and passion about how to franchise your business.
Selling your franchise can be a challenging task. It will be made
simpler if you put on the shoes of the franchise buyer and focus
on what they want and how to best present that solution to them.
Buyers buy because they want to.
Think like a Buyer.
Think what they
may need from you, the franchisor. How to sell your franchise with
our help and your enthusiasm can be easier than you may think.
There are several tricks of the trade that we give to our franchisors
in our Franchise Sales Training Manual. This is a roadmap that we
provide to all our franchisors. Give us a call and we’ll show
you how to get yours. The words “how to start a franchise” go
into action when you call your “HowToFranchise.org” team.
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Hear what our Franchise customers say:"This letter is written as a recommendation for Mr. Tom Rather. Tom and his team took a personal interest in my venture of franchising our waste hauling company. Tom demonstrated his expertise in this by not only helping me develop the legally needed documentation but also a plan to market my franchise opportunity. They were always responsive to my calls and provided the needed components ahead of schedule. Their participation made this process easier and faster than I had been told or expected.
For anyone interested in franchising their business I can say, Tom can deliver the full package."
- Mike Griffin,
Once you have decided to start a franchise you will want to know how to sell it.